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The Last Week Before Christmas Is About Getting Out of the Way
Published on: 18/12/2025
As Christmas approaches, urgency stops working. This piece explores why late-December shoppers crave control, clarity, and completion—and how brands that reduce friction now earn trust that outlasts the season.
The End of Endless Choice: Why Curated Retail Wins in 2025
Published on: 23/09/2025
Endless options no longer equal freedom. In 2025, consumers are overwhelmed by abundance and reward brands that simplify decisions. Curated retail delivers clarity, confidence, and loyalty.
